Improving the health and welfare of a region.
Social sustainability can seem a little more abstract than other elements of sustainability, but it is just as important. How do you improve the health and welfare of a region? One way is to ensure the availability of affordable housing for Mexican residents. Another is to make health and healthcare a priority. Supporting education, job training and capacity building is another key aspect of social sustainability.

How does it work?
How do you put social sustainability into action? As with the other pillars, a tremendous amount of planning is the first step. Perhaps even more important when you’re dealing with education, health and affordable housing is knowledge of the region and a sensitivity to its unique culture. This is why we’re working in cooperation with FONATUR, Mexico’s national trust for tourism, and the federal and local governments to implement a Regional Affordable Housing Strategy to ensure that people who work at Loreto Bay are able to afford to live in the area. It’s also why we’ve established the Loreto Bay Foundation, which dedicates one percent of the gross proceeds of all sales and re-sales in perpetuity to assist with Loreto’s local sustainability issues.  And it’s why we’ve started a separate initiative to raise money for a new full service medical center in Loreto.